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"Many of the men in Greek mythology were warriors or soldiers or gods who had used their strength, and then there was Cupid, who was poetic and beautiful," says Machine Gun Kelly, real name Colson Baker, as we get manicures together. I wanted to know the inspiration behind several of his major beauty looks over […]
Doja Cat's Planet Her is more than just a fun album to listen to on repeat and sing along to at the top of your lungs with friends. (You know which lyric I'm talking about.) It's spawned vibrant music videos and viral TikTok trends that have taken us into an alternate dreamy, iridescent universe — […]
Those who know me personally know that I'm extremely low-maintenance when it comes to my beauty routine. But I'm not the only one who shudders at the thought of rigorous 12-step routines: Between the bubble wrap-laden waste from the products themselves and the rise of Zoom-friendly "skinimalist" options for work-from-home days (because, yes, we're still […]
A new cosmetics brand has its sights set on untapped markets — and untapped channels. Siia Cosmetics, which launched direct-to-consumer earlier this summer, has ambitions to bring prestige color cosmetics into independent beauty supply stores, a channel often overlooked by prestige beauty. The brand’s initial offerings range from a lipstick, a mascara, eyebrow pencils, eyeliners, […]
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. As someone who doesn't consider themselves a mascara snob in the least, it's still nearly impossible to find a mascara I'm incredibly into. (Just refer to my copious, constructive […]
PARIS – As the lines between wellness and beauty continue to blur, L’Oréal said Wednesday it has partnered with Clue, an app that tracks people’s menstrual cycles, in order to glean a better understanding of the link between skin health and hormonal changes. In 2012, Danish and German entrepreneurs Ida Tin and Hans Raffauf cofounded […]
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. When tasked with creating Harley Quinn's makeup looks for a film, where the hell does a person even begin? Among all the comic books, animated series, video games, and […]
The best teen (or sorta teen) romantic comedy of the ‘90s made it just under the decade wire in 1999: Never Been Kissed. This is not up for debate. The now elusive Michael Vartan is the absolute dreamiest, Drew Barrymore's Josie is everything you want in a root-for-able character, and I'm still — still — […]
Duck nails, fan tips, flared nails, wide tips, Jersey nails— no matter what you choose to call them, the Y2K nail shape's presence on social media lately is undeniable. The wide, triangular tips that resemble that of a fan, duck's foot, or a pair of flared jeans are taking over TikTok and Instagram as one […]
PARIS — Two former Vestiaire Collective executives are launching a social commerce platform called Agua Blanca, which will sell alternative personal and home care products starting in September. It’s built on a subscription model. Agua Blanca just secured 2.5 million euros in funding from Daphni for its rapid international development from launch. It’s the brainchild […]