Beauty & Balance

How Siia Cosmetics Is Rethinking Prestige Beauty Distribution

A new cosmetics brand has its sights set on untapped markets — and untapped channels. Siia Cosmetics, which launched direct-to-consumer earlier this summer, has ambitions to bring prestige color cosmetics into independent beauty supply stores, a channel often overlooked by prestige beauty. The brand’s initial offerings range from a lipstick, a mascara, eyebrow pencils, eyeliners, […]

Beauty & Balance

My Short Lashes Are Thankful for Ilia's Newest Mascara

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. As someone who doesn't consider themselves a mascara snob in the least, it's still nearly impossible to find a mascara I'm incredibly into. (Just refer to my copious, constructive […]

Beauty & Balance

Duck Nails Are TikTok's Most Unexpected Nail Trend

Duck nails, fan tips, flared nails, wide tips, Jersey nails— no matter what you choose to call them, the Y2K nail shape's presence on social media lately is undeniable. The wide, triangular tips that resemble that of a fan, duck's foot, or a pair of flared jeans are taking over TikTok and Instagram as one […]

Beauty & Balance

Alt Beauty and Home Care Platform Agua Blanca Launching

PARIS — Two former Vestiaire Collective executives are launching a social commerce platform called Agua Blanca, which will sell alternative personal and home care products starting in September. It’s built on a subscription model. Agua Blanca just secured 2.5 million euros in funding from Daphni for its rapid international development from launch. It’s the brainchild […]