Doctors say we should eat more offal to save the planet.
Health experts claim tucking into kidneys, liver and oxtail is healthier than veganism and helps the environment.
And the Public Health Collaboration (PHC) charity has launched a rival campaign to Veganuary called Organuary.
It is promoting organ meat to fight obesity and diabetes with the slogan: “Minimise waste, maximise nutrition.”
PHC trustee Dr Joanne McCormack said: “People these days believe being vegan is best.
“But you have to have a lot of supplements to be healthy on a vegan diet. Organ meat, however, is very cheap and very nutritious. Eating just a little packs a lot of punch nutritionally.”
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Top chef Giancarlo Caldesi claims offal helped reverse his type 2 diabetes. He said: “Offal has so much goodness. I’m not anti-vegan, but our bodies intended us to be omnivore.”
Offal used to be popular in the last century, but has almost disappeared from Britain’s dinner table. It is made from any meat that isn’t attached to a carcass and also includes tripe, tongue and brain.
More than 300,000 people have signed up to Veganuary this month.
And Veganuary spokeswoman Toni Vernelli said: “We don’t see Organuary as being in competition to us.
“They will probably have a tough job selling their message as a lot of people are squeamish about offal.”
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