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Budget-savvy shoppers, the wait is finally over. Ulta Beauty's Gorgeous Hair Event is here, which means it's time to fill up your shopping cart with hair-care products and tools that are — and I cannot emphasize this enough — 50 percent off. We're talking about several brands you rarely find on sale such as T3, IGK, Living Proof, Bumble and Bumble, and more.
Whether you're in the market for a new blow-dryer (looking at you, Devacurl), looking for a new flatiron from CHI or Conair, or just want to browse all the shampoo and conditioner picks Ulta Beauty is offering — you've come to the right place.
Every day from May 9 until May 29 is packed with deals that'll upgrade your hair-care routine and make your hair look and feel healthier. We recommend setting a reminder on your phone so you don't miss out on a single deal.
To make the experience even smoother, we listed out all of the deals below to make the sale even easier to navigate. You're welcome — and happy shopping.
Week One Deals
Sunday, May 9
Today shop for an IGK heat protectant, Pattern's Leave-In Conditioner, and a Revlon dryer that will give you a super-sleek finish.
IGK Good Behavior 4-in-1 Prep Spray
Pattern Leave-In Conditioner
Revlon One-Step Paddle Dryer
Monday, May 10
Looking for a flatiron? Conair has you covered with two options — and while you're at it, grab this hair oil from Redken to top off your smooth style.
Conair Infiniti Pro Rainbow Titanium Flat Irons (1" and 1-3/4")
Redken Oil for All Invisible Multi-Benefit Oil
Tuesday, May 11
Today is all about volume. Living Proof's Full Thickening Mousse will give you height without crunchiness, and this InStyler tool makes bouncy at-home blowouts a dream.
Living Proof Full Thickening Mouse
InStyler AIRLESS Blowout Revolving Styler
Wednesday, May 12
This Keracolor Color + Conditioner comes in 16 shades if you're looking to switch up your look. Or, shop this Kitsch pillowcase and cash in on all the skin and hair benefits of sleeping on satin.
Keracolor Color + Clenditioner
Kitsch Satin Pillowcases
Thursday, May 13
This Madison Reed Hair Color Kit is so good and easy to use, we gave it a 2020 Best of Beauty Award.
Madison Reed Radiant Hair Color Kit
Friday, May 14
Curly hair peeps, Curlsmith's Curl Conditioner will leave your strands hydrated and bouncy. And if you're looking to smooth out your curls, try this CHI flatiron to straighten hair in seconds with only one pass.
Curlsmith Curl Conditioning Oil-In-Cream
CHI for Ulta Beauty Titanium Temperature Control Hairstyling Iron
Saturday, May 15
Today's deals are all about shampoo. For those trying to fight brassiness, there's a purple shampoo by Joico that's a winner. Or for dry ends, Purelogy's hydrating pick will do the trick.
Pureology Hydrate Sheer Shampoo
Joico Color Balance Purple Shampoo
Week Two Deals
Sunday, May 16
Living Proof has a detangler on sale today that's no joke on knots and a Drybar curling iron that'll give you any wavy style you desire.
Living Proof Restore Perfecting Spray
Drybar The 3-Day Bender Digital Curling Iron
Monday, May 17
Today, shop AG Hair and Revlon's perfect pairing for smooth and shiny strands.
AG Hair Smooth Firewall Argan Shine & Flat Iron Spray
Revlon XL Hair Straightening Heated Styling Brush
Tuesday, May 18
DpHue's hair rinse will have your strands looking and feeling refreshed — and for fast and safe heat-styling, try this Paul Mitchell flatiron.
dpHUE Apple Cider Vinegar Hair Rinse
Paul Mitchell 1” Neuro Halo Styling Iron with Neuro Protect
Wednesday, May 19
Stock up on a jumbo-size bottle of Ouidad conditioner, which has chia seed, Japanese camellia, and sunflower oils for extra moisture.
Ouidad VitalCurl+ Plus Balancing Rinse Conditioner
Thursday, May 20
Leave this Fekkai hair mask for color-treated hair on your head for 10 minutes and say hello to softer strands.
Fekkai Technician Color Treatment Masque
Friday, May 21
Brunettes love the Matrix Total Results Dark Envy Green Shampoo because of how healthy it keeps their hair looking.
Also, at only $25, this Bed Head waver is a steal. Mermaid vibes only this summer.
Matrix Total Results Dark Envy Green Shampoo
Bed Head Wave Affair Jumbo 3 Barrel Hair Waver
Saturday, May 22
Snag Alterna's CC Cream to hydrate your hair, or a bottle of Kenra Professional's Leave-In to keep hair soft between washings.
This Bio Ionic flatiron makes hair bone-straight with just one pass-through of its vibrating plates.
Alterna Caviar Anti-Aging Replenishing Moisture CC Cream
Kenra Professional Platinum Luxe One Leave-In
Bio Ionic 10X Pro Straightening & Styling Iron
Week Three Deals
Sunday, May 23
Another day, another sale on straighteners. This time, the deal is on a fast-heating flatiron by Croc. Also on the list for today is a Bondi Boost Rapid Repair Serum, which helps smooths split ends.
Croc LED Black Titanium 1” Flat Iron
Bondi Boost Rapid Repair Serum
Monday, May 24
T3's three-in-one curling iron is not only extra functional with its different barrel-size options, but it helps curls last for days. Once you're ready for wash day, look to IGK'S Hair Mask to restore your heat-styled hair.
T3 Twirl Trio Convertible Curling Iron
IGK Antisocial Overnight Bond Building Dry Hair Mask
Tuesday, May 25
This CHI iron has wider plates, which will get hair straightened faster. And this Matrix hair mask is like giving your strands a tall glass of water.
CHI G2 Ceramic & Titanium 1.25” Hairstyling Iron (1" and 1.25")
Matrix Biolage Hydrasource Aloe Mask
Wednesday, May 26
Expect nothing but volume once you start using NatureLab Tokyo's shampoo. Plus, can we talk about how good the bottle will look in your shower?
NatureLab. Tokyo Perfect Volume Shampoo
Thursday, May 27
Pick up a bottle of Punky Colour, which is a three-in-one shampoo, conditioner, and hair color. The dye comes in 11 vibrant hues so, you'll be sure to find one you love.
Punky Colour 3-in-1 Color Depositing Shampoo + Conditioner
Friday, May 28
Today is all about the blow-dryers. Choose from either Devacurl or Elchim — both will dry hair in a flash.
Devacurl DevaDryer & DevaFuser
Elchim 3900 Healthy Ionic Hair Dryer
Saturday, May 29
Prep hair for a heat-styling with a deep conditioner by It's a 10, then make your way to a shiny, healthy blowout using a Hot Tools blow-dryer brush.
It’s a 10 Miracle Deep Conditioner Plus Keratin
Hot Tools 24K Gold Charcoal Infused One-Step Blowout
Don't wait — shop all of the amazing deals from Ulta Beauty's Gorgeous Hair Event on ulta.com from May 9 until May 29.
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