Beauty & Balance

Beautycon Returns to L.A., Sets Its Sights on Asia

“Huda! Huda! Huda!” chanted fans in hysteria, reaching out for Huda Kattan. IPhones in hand, the crowd of largely teenage girls stood behind a barricade as the beauty guru came to the end of Beautycon L.A.’s pink carpet on Sunday. Kattan, who is based in Dubai and arrived with sister Mona, was undoubtedly one of […]

Beauty & Balance

The Evolution of Bluemercury’s Digital Strategy

Barry Beck and Marla Malcolm Beck have been selling luxury cosmetics online since before the new Millennium. Now an omnichannel business carrying 115 brands, Bluemercury was born as a digital-first company. In 1999, the Becks secured a million-dollar investment from Steve Case, a cofounder of AOL; Ted Leonsis, a former AOL executive, and Edward J. […]