Beauty & Balance

L’Oréal Debuts Wearable Skin pH Level Sensor at CES

L'Oréal on Sunday unveiled a prototype of its latest beauty tech innovation, a wearable sensor and companion app that measures the skin's pH levels. My Skin Track pH by La Roche-Posay was jointly developed by the French dermatological skin-care brand and the L'Oréal Technology Incubator. The wearable sensor — a first of its kind — […]

Beauty & Balance

Anastasia Beverly Hills, Tatcha, Brazilian Bond Builder Top Tribe Dynamics Earned Media Value November Report

Anastasia Beverly Hills has retained its number-one ranking on Tribe Dynamics’ earned media value color cosmetics report for November 2018. The brand recorded $77.3 million in earned media value, a 21 percent year-over-year decrease. Following in second place is Huda Beauty with $64.2 million, a 35 percent year-over-year increase, and following in third place is […]

Beauty & Balance

Mass Market Puts Focus on Sustainability in Beauty Aisles

In the mostly self-service mass environment, packages must tell the brand story, guard against pilferage and halt consumers from opening them to sample shades. Despite these challenges, mass market brands and retailers are working overtime to reduce waste. “Consumers are driving it and looking to be more socially conscious than ever before,” said Ellen Friedman, […]